up7777 Privacy
Policy

up7777 is an internationally licensed online gaming and sports betting platform operated at up7777.org. For the purposes of this Privacy Policy, up7777 acts as the Data Controller in respect of all personal data collected from players and visitors to the platform.

As Data Controller, up7777 is responsible for determining the purposes and means by which your personal data is processed. We are committed to handling that data in accordance with applicable data protection legislation and the principles set out in this Privacy Policy.

If you have any questions about how up7777 processes your personal data, or wish to exercise any of your data subject rights, you may contact our dedicated data protection contact at [email protected].

up7777 collects the following categories of personal data from players and, in limited cases, from website visitors who have not registered an account:

up7777 collects personal data through the following channels:

• Direct Collection: Data you provide when registering an account, completing KYC verification, making a deposit or withdrawal, contacting customer support, or participating in promotions and surveys.
• Automated Collection: Technical and usage data collected automatically when you visit or interact with the up7777 platform, including through cookies, web beacons, server logs, and similar tracking technologies. See Section 09 for full details on cookies.
• Third-Party Sources: Identity and fraud-check data received from KYC verification providers; payment confirmation data from JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank; and, where applicable, data received from fraud-detection and anti-money-laundering screening services.
• Responsible Gaming Registries: Where you have registered a self-exclusion on a national or industry responsible gaming registry, up7777 may receive information confirming that exclusion for compliance purposes.

up7777 uses the personal data it collects for the following specific purposes:

• Account Registration and Management: Creating and maintaining your player account, verifying your identity, and ensuring the security of your login credentials.
• KYC and Age Verification: Confirming that you meet the minimum age requirement of 21 years and that your identity matches the payment methods registered on your account.
• Transaction Processing: Processing deposits and withdrawals through approved Pakistani payment channels including JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank. All transactions are denominated in PKR.
• Platform Delivery: Providing casino games, live dealer products, sports betting markets (including PSL and international cricket), and all other platform features to you in a functional and personalised manner.
• Customer Support: Responding to your enquiries, resolving disputes, and providing assistance via live chat and email.
• Responsible Gaming Compliance: Monitoring your gaming behaviour for signs of problem gambling, applying self-exclusion and deposit limits you have set, and contacting you where our responsible gaming algorithms flag a concern.
• Fraud Prevention and AML: Detecting, investigating, and preventing fraudulent activity, money laundering, collusion, and any other activity prohibited under our Terms & Conditions or applicable law.
• Marketing and Promotions: Sending you promotional offers, bonus notifications, and platform updates, strictly only where you have opted in to receive such communications. You may withdraw consent at any time.
• Platform Improvement: Analysing aggregate usage data to understand player behaviour, improve the platform experience, and inform product development decisions.
• Legal and Regulatory Compliance: Meeting our obligations under our international gaming licence, responding to lawful requests from regulatory authorities, and maintaining records as required by law.

Every processing activity at up7777 is conducted under one of the following lawful bases. We do not process personal data without a clear legal basis in each case:

• Contractual Necessity: Processing that is necessary to perform the contract between you and up7777 — i.e., to operate your account, process your bets, and deliver the services you have signed up for. This is the primary basis for most day-to-day account operations.
• Legal Obligation: Processing required for us to comply with applicable laws and regulations, including our licensing obligations, anti-money-laundering requirements, and regulatory reporting duties. This includes all KYC and age verification activities.
• Legitimate Interests: Processing carried out for up7777's legitimate business interests, provided those interests are not overridden by your fundamental rights and freedoms. This includes fraud detection, platform security, and aggregate analytics for platform improvement.
• Consent: Processing carried out based on your freely given, specific, informed, and unambiguous consent — primarily for direct marketing communications and the setting of non-essential cookies. You may withdraw consent at any time without detriment to your account.

up7777 does not sell your personal data to third parties. We do not monetise your data through advertising networks or data brokers. Personal data is shared with third parties only in the following circumstances and only to the extent necessary:

• Payment Processors: JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank receive the transaction data necessary to process your deposits and withdrawals. These providers operate under their own privacy policies and applicable financial regulations.
• KYC and Identity Verification Providers: Third-party verification services receive identity documents and related data to perform age and identity checks. These providers are contractually bound to process data only for this specific purpose.
• Fraud Prevention and AML Services: Specialist screening providers may receive account and transaction data for the purpose of fraud detection and anti-money-laundering checks. Data shared is limited to what is necessary for the screening purpose.
• Game Content Providers: Third-party game studios whose titles are featured on the up7777 platform may receive limited technical and session data to facilitate the delivery of their games. No financial or identity data is shared with game studios.
• Legal and Regulatory Authorities: up7777 will disclose personal data to courts, regulators, law enforcement bodies, or licensing authorities where we are legally required or legally permitted to do so. We will notify you of such disclosures where we are lawfully permitted to do so.
• Professional Advisors: Lawyers, accountants, auditors, and insurers may have access to personal data on a strictly confidential basis where necessary for the provision of their professional services to up7777.

up7777 operates as an international online gaming platform, and as a consequence, personal data may be transferred to and processed in countries outside of Pakistan. This may include countries where up7777's servers are hosted, where its licensing authority is based, or where its third-party service providers operate.

Where personal data is transferred internationally, up7777 ensures that appropriate safeguards are in place to protect that data to a standard equivalent to the protections applicable in the originating jurisdiction. These safeguards include:

• Entering into data processing agreements with recipient parties that incorporate standard contractual clauses or equivalent protections.
• Conducting transfer impact assessments where required to ensure that recipients in third countries offer an adequate level of data protection in practice.
• Restricting transfers to jurisdictions that have been assessed as providing adequate data protection through recognised frameworks or regulatory approvals.

For further information about the specific safeguards in place for any particular international transfer, please contact us at [email protected].

up7777 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required or permitted by applicable law. The following general retention guidelines apply:

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with any individual. Anonymised, aggregated data may be retained indefinitely for analytical purposes.

up7777 uses cookies and similar tracking technologies on its platform. A cookie is a small text file placed on your device when you visit a website. Cookies serve a range of functions that are important to the operation of the up7777 platform.

The categories of cookies used by up7777 are as follows:

• Strictly Necessary Cookies: Essential to the operation of the platform. These enable core functions such as maintaining your session after login, remembering your language preference, and enabling secure payment flows. These cookies cannot be disabled without materially affecting your ability to use the platform.
• Functional Cookies: Used to remember your preferences and settings on the platform, such as your preferred game categories, notification settings, and responsible gaming limits display. These improve your experience but are not strictly necessary.
• Analytics Cookies: Used to collect aggregate, anonymised data about how players use the up7777 platform — including which pages are most visited, session durations, and error occurrences. This data helps us improve the platform. These cookies require your consent.
• Security Cookies: Used to support our fraud detection and account security systems, including identifying unusual login patterns and detecting bot activity. These are strictly necessary for the security of the platform.

As a player on the up7777 platform, you hold the following rights in respect of your personal data. These rights are not absolute in all cases — certain exemptions apply, particularly where processing is required for legal compliance or fraud prevention — but up7777 will honour all valid requests promptly and transparently.

• Right of Access: You may request a copy of all personal data that up7777 holds about you, along with information about how it is used and with whom it is shared. We will respond to verified access requests within 30 days.
• Right to Rectification: Where personal data held by up7777 is inaccurate or incomplete, you have the right to request that it be corrected. You may update much of your account data directly from your account settings panel.
• Right to Erasure: In certain circumstances, you may request the deletion of your personal data — for example, where it is no longer necessary for the purpose for which it was collected, or where you have withdrawn consent. This right does not apply where retention is required by law or for the establishment, exercise, or defence of legal claims.
• Right to Restrict Processing: You may request that up7777 temporarily suspend the processing of your data — for example, while the accuracy of data is being contested, or while you await the outcome of an objection.
• Right to Data Portability: Where processing is based on consent or contractual necessity and is carried out by automated means, you may request that your personal data be provided to you in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to processing carried out on the basis of legitimate interests, and to processing for direct marketing purposes. Objections to direct marketing will be actioned immediately upon receipt.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that took place prior to withdrawal.

To exercise any of the above rights, please submit a written request to [email protected] with the subject line "Data Subject Request." We will acknowledge your request within 48 hours and respond substantively within 30 days. Where a request is complex or we receive a high volume of requests, we may extend this period by a further 30 days with notice to you.

The up7777 platform is strictly restricted to adults aged 21 years and over. We do not knowingly collect, process, or retain personal data from any person under the age of 21. This is a non-negotiable policy enforced through mandatory age verification at registration and at the point of withdrawal.

up7777 strongly encourages all account holders to make use of parental control software where minors may have access to devices used to access the platform. For guidance on responsible gaming and safe play, please visit our Responsible Gaming page.

up7777 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include but are not limited to:

• Encryption: All data transmitted between your device and the up7777 platform is encrypted using TLS (Transport Layer Security). Personal and financial data stored on our servers is encrypted at rest using industry-standard encryption algorithms.
• Access Controls: Access to personal data within up7777 is restricted to authorised personnel on a strictly defined need-to-know basis. All internal access is authenticated, logged, and subject to periodic access review.
• Penetration Testing: up7777 conducts regular security assessments, including penetration testing and vulnerability scanning, to identify and remediate potential weaknesses in its security posture.
• Incident Response: up7777 maintains a formal data breach response procedure. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and the relevant regulatory authority within the timeframes required by applicable law.
• Two-Factor Authentication: up7777 supports and encourages the use of two-factor authentication (2FA) for all player accounts as an additional layer of account security.

While up7777 takes all reasonable steps to protect your data, no online platform can guarantee absolute security. You play an important role in protecting your own data — please keep your login credentials confidential and contact us immediately if you suspect unauthorised access to your account.

up7777 reserves the right to update this Privacy Policy from time to time to reflect changes in our data processing practices, changes in applicable law or regulatory requirements, or changes to the structure or services of the platform.

When we make material changes to this Privacy Policy, we will:

• Update the "Effective Date" at the top of this page to reflect the date on which the revised policy comes into force.
• Display a prominent notice on the up7777 platform informing players of the change and directing them to review the updated policy.
• Where the change materially affects how we process data for existing players, we will send a direct notification to the email address registered on your account, where feasible.

Your continued use of the up7777 platform following the publication of a revised Privacy Policy constitutes your acknowledgement of the updated terms. If you do not agree with any change to this Privacy Policy, you should discontinue use of the platform and may request account closure by contacting support.

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way in which up7777 processes your personal data, please do not hesitate to get in touch with us using the contact details below:

• Email: [email protected] (subject line: "Privacy Enquiry")
• Data Subject Requests: [email protected] (subject line: "Data Subject Request")
• Live Chat: Available directly on the up7777 platform — click the chat icon visible on all pages to connect with a support agent in real time.
• Response Time: We aim to acknowledge all privacy-related communications within 48 hours and to provide a substantive response within 30 calendar days.

This Privacy Policy was last reviewed and updated on 1 January 2026. If you have any questions about this policy, please contact us at [email protected].